Services
Linsky Consulting has been designing and developing informational systems for 18 years. Our experience in web site marketing and digital media production makes us uniquely qualified to help an organization understand the customer communication and interaction opportunities of the Internet and to tailor the strategy and content effectively.
Linsky Consulting's experience in creating successful user-centered design systems clearly delivers the right message to each audience they need to reach.
Design
- Conduct market analysis and feasibility reports and define metrics.
- Design site strategy.
- Develop integrated marketing plans including Web, direct mail and e-mail campaigns that promote the organization's brand and initiatives.
- Define business and end-user needs and develop strategic, business, marketing, and communication plans and product specifications.
- Research and define technology solutions including web cast, web conference, lead generation, content management, e-commerce and order status applications.
Develop
- Create information architecture and design easy-to-use navigation.
- Design and develop information systems including brochure web sites, e-commerce sites, order status systems, and integrated marketing campaigns.
- Design and conduct focus groups and usability testing.
- Develop strategic and editorial plans; define the tone and style of content; manage writing and production teams.
- Develop and write content for interactive applications and marketing materials including web sites, direct mail campaigns, CD-ROMs, brochures, interactive presentations, kiosks, and digital videos.
Deliver
- Project manage small to enterprise-level information systems that integrate business and marketing metrics. This includes scheduling, budgeting and facilitating work between teams or departments, and managing teams of designers, developers, integrators, marketing and editorial staff.
- Work as client liaison to external teams.
- Develop maintenance plan including administration tools for updating content and measurement tools to track site metrics.